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Iveco in Africa and Middle East 

To be the market leader, you must be the leader in every part of the territory: this is the mission of IVECO in Africa and Middle East.

Iveco is present in the region with a dedicated full range of models engineered for the local market and operates across this area with 70 Dealers and with more than 120 Sales Points. Add to this, more than 150 Service Points provide after sales assistance to customers all over Africa & Middle East.

The direct presence of a Sale Force at local level is one of Iveco's greatest strengths: our salesmen and technicians, whose commercial and technical training is continuously provided by Iveco itself through its Unetversity school, are professionals with comprehensive experience in the business and Iveco products: they understand the transport world and are able to offer their customers an unrivalled service and level of skill.

Besides this, Iveco is directly present in the area with Area Managers, Country Managers and Technicians, 3 Legal Entities and 5 Representative Offices:
Legal Entities:
• IVECO SPRL, Democratic Republic of the Congo
• A.M.C.E., Ethiopia
• IVECO South Africa, South Africa
Representative Offices: 
• Morocco (Casablanca)
• Tunisia (Tunisi)
• Algeria (Algeri)
• Egitto (Cairo)
• United Arab Emirates (Dubai)

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      17/10/11 - Iveco Astra RD and HD for the biggest African Dam arrive in Djibouti

      Some of the Iveco Astra machinery ordered by Salini Contractor for the building of the Grand Ethiopian Renaissance Dam, arrived in Port Djibouti.

      25/6/11 - Assen Moto GP - Iveco Title Sponsor of the Dutch race

      Aware of the increasing popularity of Moto GP - Iveco has decided to strengthen its presence in the World Championship, linking its name to the Dutch race in Assen. On 25th June Iveco was actually the Title Sponsor of the race, that took place at the historic and prestigious Dutch circuit, now in its 81st season, called the IVECO TT Assen 2011.

      1/6/11 - OMATRA and Iveco present at Saudi Build PMV Series 2011 exhibition

      Orient Marketing & Trading Co. (OMATRA), official Iveco dealer in Saudi Arabia, Egypt and Lebanon, was present at Saudi Build PMV Series 2011 (Riyadh, 29th May- 1st June), a leading international exhibition for construction equipment, plant, machinery and vehicles.

      7/5/11 - Atlas V.I., Iveco dealer in Morocco, opens a new branch in Meknès

      On the 7th May a brand new branch of Atlas Véhicules Industriels, exclusive Iveco dealer in Morocco, has been officially opened in Meknès. The ceremony has been attended by the representatives of Madhloum’s family, owner of the dealership: Mr. Haider Madhloum, CEO, and Mr. Abdelamir Madhloum, Commercial Director.

      8/4/11 - Iveco Product and Selling Methods 2011 - Training to U.A.E. Salesmen

      Education and awareness of Iveco products and selling methods is increasingly important from a global perspective of people management. That is the reason why every year Iveco invests in the development of training courses for the Sales and After Sales personnel within its dealers.

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